Axe Music, a Great Sales Follow-Up Example

Axe Music Thank You Note

The large majority of businesses do not have a sales follow-up program in place. Once a customer makes a purchase, they are on their way, often never to be heard from again. Going the extra miles to ensure that your customer had an enjoyable shopping experience can make the difference between a one-time sale and a repeat customer.

This is especially important when selling online to customers who have a world of choices.

I made an online purchase from www.AxeMusic.com. After going through their online checkout, I waited patiently for my order to be delivered. A few days later, I was pleasantly surprised to find a few extra items in the box:

• A thank you note, with a sales representative’s card (see picture)
• A small bag of Hersey’s chocolates
• An Axe Music t-shirt

A few days later I received an email from them thanking me for my purchase and letting me know to contact them with any questions.

Although this may not seem like much, it made enough of an impression for me to make my next online purchase with them, and to write this blog article.