Is your credit card processor PCI-Level 1 certified?

PCI-DSS

Although you would think that the answer would always be ‘yes’, many merchants are surprised to hear that the company they have been dealing with is not certified.

Q: Do all processors need to be certified?

Any institution that handles credit card information is required to be PCI certified. However, some providers will portray themselves as ‘processors’ but are simply reselling someone else’s services. These resellers are technically not required to be certified since they are not doing any of the processing and settlements themselves. Some sales offices will even blur the lines by trying to claim that they are certified through their processing “partner”, while never admitting that their own systems have not been approved by Visa and MasterCard.

Q: How do I check if my provider is on the list?

It only takes about 30 seconds to find out! Below is a link to Visa’s world-wide list of PCI Level-1 certified providers. Simply load the PDF document and search for your provider:

Visa CISP List: http://usa.visa.com/download/merchants/cisp-list-of-pcidss-compliant-service-providers.pdf

Q: What if this provider is not on the list?

If your provider is not on the list, then they are either a reseller or are not compliant. Merchants you should be careful about what sensitive information they are willing to provide and should deal with organizations that take the safekeeping of personal information seriously.

Posted in Credit Card Processing | Tagged , , , , , | 2 Comments

Axe Music, a Great Sales Follow-Up Example

Axe Music Thank You Note

Axe Music Thank You Note

The large majority of businesses do not have a sales follow-up program in place. Once a customer makes a purchase, they are on their way, often never to be heard from again. Going the extra miles to ensure that your customer had an enjoyable shopping experience can make the difference between a one-time sale and a repeat customer.

This is especially important when selling online to customers who have a world of choices.

I made an online purchase from www.AxeMusic.com. After going through their online checkout, I waited patiently for my order to be delivered. A few days later, I was pleasantly surprised to find a few extra items in the box:

  • A thank you note, with a sales representative’s card (see picture)
  • A small bag of Hersey’s chocolates
  • An Axe Music t-shirt

A few days later I received an email from them thanking me for my purchase and letting me know to contact them with any questions.

Although this may not seem like much, it made enough of an impression for me to make my next online purchase with them, and to write this blog article.

Posted in e-Commerce | Tagged , , , , , | 1 Comment